CARDTORIAL
Content Creation:
Provided art direction for product photography used across social and e-commerce platforms for Cardtorial, a stationery & home goods brand.
Created visual mood boards for the season and work with photographer to execute vision
Assisted with all prop sourcing & styling for all shoots
Social Media Strategy:
Planned monthly Instagram feed
Managed copywriting team and set direction & tone for each season
Photography by Kristin Regler
NATURAL FERTILITY BREAKTHROUGH
Content Creation:
Created an all-new Instagram account for global fertility clinic Natural Fertility Breakthrough.
Led content strategy and created design templates for all assets across Instagram and Pinterest.