Farm League | Research & Insights
Farm League approached me with an ask: Who's doing digital content well?
Or, more specifically: Who's killing the game? Why is it working? How are they building a community? What are the elements all these successful brands or publications have in common? How can we leverage these learnings for our brand?
I did a deep dive into the top content creators of today & created an in-depth insights report to help form Farm League's 2016 digital content strategy
Nike | Year-End Digital Trend Report
Technology moves fast, constantly disrupting and challenging the way we do things. It's important to stay on top of this constant innovation & evolution. To help my internal team stay ahead of the game, each week of 2014 I curated the top digital news stories of the week and circulated it department-wide. The news ranged from new apps, e-commerce innovations, or just super cool digital experiences.
At the end of the year, I took a step back and looked at the bigger picture to analyze the top digital trends of the year. I distilled the mass amount of information and turned into in a concise trend report.
Click here to read the report in full.
The Girl Effect x Culture of Future | Trend Report
Working in collaboration with trend forecasting agency Culture of Future, I contributed analysis and insights on current trends that can help empower girls in developing countries. I was responsible for project research, copywriting, and overall design of the final presentation that was presented to Girl Effect / Nike Foundation leadership in London.
Click here to read the trend report in full.
Project partner: Chris Owyang