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Branding & Identity Work

Women in Progress |  Branding Exploration

I was approached to do some initial branding exploration for Women in Progress, an Los Angeles based women's initiative. Work included mood boards, font exploration, logo integration, and color research. 


TEDxUOregon  |  Event & Stage Branding

University of Oregon hosted their first ever TEDx event in February 2013. I co-led the design team for the event. Our team was asked to transform the space to make it "not look like a classroom", and create a warm, inviting atmosphere that reflected elements of the local Eugene community. 

With a small budget of $800, we ideated, designed, and produced all stage elements. We used a variety of hand and digital fabrication methods to build all the pieces from scratch. Our ultimate vision came to life successfully (and on budget!) to provide the intimate setting that TED is known for. 


Nike Brand Digital Offsite | Digicamp

The Nike Brand Digital team came to me to help brand their annual team offsite. Leadership wanted the vibe to be fun, retro, and colorful and asked for a visual language that they could use throughout the week that was adaptable to a variety of mediums including badges, presentations, and all printed collateral. 

 

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Nike Digital Targeted Communications Offsite

The Nike Digital Targeted Communications team came to me to help brand their annual winter offsite - titled "Bridge to the Future". The goal of the event was to inspire a new direction and help craft a future vision for the team. Leadership asked for a visual center that felt modern, futuristic, and clean. 

I created a logo for the event that branded the event and was utilized throughout the week. For the final visual aesthetic, I created a color palette to give a futuristic vibe, recommended a font treatment to be used in all presentations, and created multiple template slides for the event.